Brief:
Published by Artisan Books, Noma 2.0: Vegetable, Forest, Ocean is a celebration of the new Noma, a reflection on nearly 20 years of dining innovation, and a demonstration of sustained creativity through collaboration.

Approach:
All motion assets had to follow this same editorial approach. Images are stacked and displayed without preciousness, while maintaining an elegant spirit. The center focus of the motion piece is the images (ingredients) which coincides with Noma’s philosophy.

Rationale:
The experience of flipping through the book mirrors the experience of eating at the restaurant. Every recipe opens with a comprehensive description of the dish that matches the language that a waiter would use to describe a meal to a guest.