Eoin

Motion Design: Lululemon, one of the world’s leading activewear brands, defining the athleisure category with its high-performance, yoga-inspired technical athletic apparel for women and men. This was one of three routes presented as part of a pitch for a rebrand of Lulemon’s brand identity.

Pitch for global brand refresh.
Designed at Gretel.

Brief:
To refresh Lululemon’s identity reflecting the undercurrent of “feel” that drives our company and our community through an iconic visual gesture.

Approach:
Binds the multitude of expressions, experiences and the community together. Puts the brand voice center stage and allows for texture and personality within the voice Easily adapted globally through language and imagery.

Rationale:
An iconic visual gesture Reinforces our position as the nerve center, the r&d lab in relentless pursuit of feel. Lets us speak about feel from the brand and product side, and spotlight the results from guests and community.