Brief:
For TV lovers who are looking for a home in the streaming universe, Pluto is building the future of free TV with human curation to discover and rediscover worlds of entertainment that suit your mood.

Approach:
Pluto TV pulls you into an expansive entertainment universe. We can curate our collection of content against infinitely variable themes and spin them right into your path.

Rationale:
Our visual identity is centered around the viewer. As they navigate dimensional worlds, content spins in and out of their orbit. Elements layer, parallax, and distort as the camera explores this zero-gravity space. What will spin into your orbit?